الاثنين، 9 يونيو 2014

Right To Be Forgotten “Small Thing” Vs. Copyright Takedowns Says EU Commissioner

European Commissioner for Justice Viviane Reding was quotedin a BBC interview saying that the Right to Be Forgotten (RTBF) will be relatively easy for Google to administer. She asserted that, compared to the millions of copyright removal requests Google deals with, the thousands of RTBF requests are a “small thing.”
Google also manages government removal requests on a global basis.
These scenarios seem to indicate that Google will be able to manage a RTBF process. The challenge isn’t in the mechanics of administration. The central challenge concerns the standards and rules about what can and should be removed and how to be consistent about their application.
Once again, the European Court of Justice held that RTBF requests should be granted when content on search engines is “inaccurate, inadequate, irrelevant or excessive.” Right now European data protection officials are meeting to try and develop uniform standards to apply across Europe.
Reding dismissed concerns about the “subjectivity” that would enter into decision-making. She responded, “Everything is subjective in human relations.”
This is a kind of philosophical position but also an accurate observation about the inherent challenge when humans interpret and apply legal rules. One would not hear it expressed that way by a US politician or judge.
Reding said something else interesting. She argued that the RTBF isn’t new but merely the long overdue affirmation of Europe’s 1995 Data Protection Directive as applied to search results. That directive is being updated by the European Parliament.
Contained in the new rules are some additional standards for RTBF decision-making (“right to erasure”). Below is a fact sheet created by the EU to answer questions about RTBF, which contains the proposed guidelines.
For a number of reasons I have been critical of the European Court of Justice’s RTBF ruling. But I think that the idea behind what the court and the EU are trying to do is important: giving individuals some control over their personal information so that there aren’t ongoing and indefinite consequences from indiscretions and transgressions of the past.
An example was provided in The Guardian’s article about the Reding interview:
BBC Radio 5 also heard from Bradley, an engineer who had requested that Google remove his personal data relating to a drink-driving conviction in 2006. Bradley, who requested that his surname not be used, lost his job some years later after his conviction was discovered by a union representative googling him.

Why You Don’t See “World Cup” Ads On Google

Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was held, in 2006 and 2010. What may surprise you is the search results from all this “World Cup” interest will be largely free of ads on Google.com.
FIFA, the organization that puts on the World Cup every four years, has trademark orintellectual property protection on terms including “World Cup”, “FIFA”, “COPA 2014″ and even “Brazil 2014″. Search for “Brazil 2014″, and you won’t see ads from companies selling tickets, travel packages, or even FIFA-authorized shirts. Instead you’ll see what Google calls a OneBox, which at this point offers an at-a-glance view of upcoming matches, a rundown of the team groups, a game bracket, and a link to FIFA.com

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such asGoogleYahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Start With A Movie About SEO!

New to SEO? Why not take three minutes and watch our video introduction to search engine optimization? It’ll quickly cover the basics:
New to SEO? Start with this quick and easy to understand video about search engine optimization.
Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out!

More SEO Advice For Newbies

For more basic but also in-depth advice, our Periodic Table Of SEO Success Factors, shown below, introduces you to all the key concepts you need to know:

You can click on the table to view a larger version of it. You can download a copy to print for easy reference!

Search Engine Land’s Guide To SEO

As a companion to the table, Search Engine Land’s Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them.
You can view a condensed version of the SEO Table explained in a quick presentation format here: